Anyone Can Build A Movement for Change in The Society
The word movement can have a lot of meanings. It can be a very positive and uplifting meaning when connected with the history and the battles made for social change and social justice. A relevant example is the Borgen project which is a global movement that aims to not only address poverty and hunger all over the world but also to end them. The movement began in 2003 when Clint Borgen, the founder, started working at the United Nations. He was inspired by his experiences when he served as a volunteer during the Kosovo War.
At present, the Borgen project involves millions of people worldwide to address the global issue of poverty and hunger. Just like Clint Borgen, anyone can start a social movement in their respective communities. No matter how big or small the change needed might be, movements can bring positive change. Here are a few steps and tips on how to begin building a movement for change in your society.
Strategize to Build Awareness
The first step in creating and leading a social movement is to plan and strategize. It is best to determine the goals or objectives of the campaign as well as the possible ways that you and your supporters can achieve them. Having a concrete plan in mind is one of the best ways to attract people to your cause, not to mention, it would be easier to gain donations and funding for your movement.
The next step, after laying out the foundation is to build awareness and set up ways in which to attract more supporters. Think about the best places the people that could be interested in your movement might be reached, such as universities, social networking sites, bulletin boards, etc. Then, create a short presentation that explains what your campaign is and what you hope to achieve. Usually, a short, meaningful, and heartwarming video is the best option.
Empower Yourself with Technology and the Internet
Majority of the world is already part of the internet phenomenon and social networking sites. You can make a page of your movement on a social media website or your own crafted website. Empowering yourself with the internet is the best way to reach a lot of people in a short time, and even on a limited budget. Being well-researched and informed is also another critical aspect of a social movement. There are ways available to access hard-to-reach information such as government files and classified researches. There might also be legal repercussions to gaining knowledge from sources. However, getting the truth out to the public and initiating social change and justice is one of the essential parts of social movements.
Engage Your Supporters
It is not enough to lead loyal supporters on the streets to mobilize with their picket fence signs, assemblies, parades, or flash mobs. Make connections and collaborate by building a coalition with a small group of individuals or to other organizations. Building rapport and trust among members is vital to the success of the movement. In addition, you can also continue to engage your supporters by frequent communications via blog posts or email.